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The project DIALOG will include multiple events that, regardless of their form (performing arts, photography, cultural circuits and so on), will share the same thing – promoting the cultural identity of communities and diversifying the cultural offer. In the case of theater, dance and contemporary performance, the identified needs include production support, attracting and developing the public, and increasing cultural consumption. 

Caleido – foto: Loredana Bîtculescu

Thus, in order to meet these needs, we are proposing the Caleido Performing Arts Festival, a continuously developing festival that promotes cultural diversity. 

Walk&Shoot – foto: Andreea Leu

In the case of photographic arts, the current context can be summed up by: (1) The cultural barometer is the analysis which underlines that photography is a hobby of a great number of Romanians but the consumption of art photography (purchase, exhibitions) is inexistent and (2) the main online photo community has coagulated around a photo store, not around artistic ideas. Through the Walk & Shoot festival, we want to increase cohesion in the photographic community and to develop the audience for photography. 

And last but not least, actions promoting material heritage are typically formal and unattractive. We propose an alternative, through which the heritage (community fountains in Oltenia) will be promoted through performing arts. 

Omnia Photo

Thus, we aim to strengthen intercultural dialogue and increase public access to culture through a program of events focused on promoting multiculturalism and cultural diversity (the general objective). We have specific objectives (1) Promoting multiculturalism through the Caleido Performing Arts Multicultural Arts Festival, consisting of 19 performances and own production relevant to cultural diversity, 20 Caleido Talks and 1600 participants by December 2020, (2) Supporting the community photographers from Romania until June 2021 to create a photo festival to facilitate the exchange of information between 12 professional photographers and 400 amateurs and various related events, and (3) Promote heritage among 500 participants and a 1000 audience by creating a cultural product centered around the community fountains in Oltenia until November 2020. 

The target group consists of a participatory public (3000 persons), a professional one (60 artists) and one of communication (100,000 people). In 18 months of the project, the results will include 9 jobs, 1 supported SME, 6 culture professionals with developed competencies, 24 contemporary art activities supported and an innovative approach to cultural heritage promotion. 

Last but not least, the project involves 4 partners, including a Norwegian partner. We consider it beneficial to involve a visual artist from Norway in the activities in Romania – she will support an artistic workshop in Bucharest and create an artistic installation in a public space in the city.


The EEA Grants represent the contribution of Iceland, Liechtenstein and Norway towards a green, competitive and inclusive Europe. 

There are two overall objectives: reduction of economic and social disparities in Europe, and to strengthen bilateral relations between the donor countries and 15 EU countries in Central and Southern Europe and the Baltics. 

The three donor countries cooperate closely with the EU through the Agreement on the European Economic Area (EEA). The donors have provided €3.3 billion through consecutive grant schemes between 1994 and 2014. For the period 2014-2021, the EEA Grants amount to €1.55 billion.

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RO-CULTURE is implemented in Romania by the Ministry of Culture through the Project Management Unit. The Programme aims at strengthening social and economic development through cultural cooperation, cultural entrepreneurship and cultural heritage management. The total budget amounts to aproximately 34 million euros. 

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